What To Write For Problem Aware

They Know They Have A Problem. And It Hurts.

What To Write:

We want to:

  • Show that we understand their problem
  • Show that we have empathy towards their problems/current situation
  • Educate them more
  • Name a need
  • Pain Points
  • Anxieties
  • Benefits
  • Or you educate them
Funnel Representation First Touch / Acquisition / Unaware + Problem Aware Problem Aware + Solution Aware / Second Touch / Retargeting

This is the conclusion of the quick summary explaining the ‘problem aware’ group of customers and what your intentions are, how to speak to them, and what to write.