Our Services, Your Success – The Red Door Marketing Co. Process
At Red Door Marketing Co., we provide specialized marketing services tailored to the needs of contractors nationwide. Our areas of expertise include Web Design, SEO, and Google Ads, each of which is essential for building your online presence and driving customer engagement. With a deep understanding of your unique business requirements and a commitment to data-driven strategies, we are here to help you elevate your brand, attract the right audience, and ultimately, grow your business.
Web Design Services
Our web design process is built around understanding your unique business requirements and delivering a website that not only stands out but also delivers results.
- Initial Phase: We start by diving deep into your business challenges, objectives, and past attempts at tackling them. This allows us to identify areas of improvement and devise a strategy tailored to your needs.
- Industry Research: We conduct thorough research on 15 top-performing companies in your industry. This research enables us to understand the latest design trends and strategies that can benefit your business.
- Tailored Design: Using insights from our research, we create a site design that incorporates elements from industry leaders, resulting in a website tailored to your unique needs.
- Platform Selection: Based on your existing infrastructure, we select either WordPress or Wix as the platform for the design and development process. These platforms provide flexibility and ease of use, ensuring your website is easily manageable and scalable.
- Feedback Session: On the sixth day of the design process, we conduct a feedback session with you. This session ensures the website’s content and design align with your industry-specific language and needs.
- Rigorous Testing: We thoroughly test and optimize the site across all platforms (desktop, tablet, and mobile) to ensure a seamless user experience, irrespective of the device used by visitors.
- Post-launch Support: After your site goes live, we offer content and design update sessions. To get the best value, we recommend compiling a comprehensive checklist of updates.
SEO Services
Our SEO services are designed to improve your website’s visibility on search engines, drive more traffic, and increase conversions.
Comprehensive Audit: We kick off our SEO service with a thorough audit of your website using Seobility, identifying areas of improvement to enhance search engine visibility.
Technical SEO Audit: Our technical SEO audit focuses on identifying and fixing technical issues, optimizing meta descriptions, H1 & H2 tags, and repairing broken backlinks.
Site Optimization: We work on your site’s architecture, meta descriptions, and page quality to enhance user experience and improve visibility in search engine results.
SEO Element Enhancement: Key SEO elements such as page titles, URL slugs, meta titles, and descriptions are optimized to align with your target keywords.
Content Optimization: We naturally embed target keywords within your on-page content and create content that answers industry-specific questions to drive relevant traffic to your site.
Authority Building: We use strategic link-building techniques for your blog content and homepage to boost your site’s online authority.
Google My Business Optimization: We set up and optimize your Google My Business profile, incorporating your keywords and the areas you serve.
Ongoing SEO Management: Our monthly SEO audits provide in-depth insights into your keyword rankings. We continuously work to improve your rankings for enhanced organic visibility and business growth.
User Experience Optimization: We analyze your server’s performance and other external factors, making necessary adjustments to optimize load times and the overall user experience on your website.
Google Ads Services
Our Google Ads services are designed to effectively reach your target audience, improve ad performance, and deliver a high return on investment.
Industry Trend Identification: By analyzing the Google Ads Library, we identify strategies and elements that are performing well in your industry. These insights guide the creation of your ads.
Target Audience: We target solution-aware customers – those who understand their need for your product or service and are seeking the best solution.
Solution Aware Ad Copy and Keyword Optimization: We create compelling ad copy and strategically optimize your keywords, incorporating unique selling propositions, powerful emotional triggers, clear calls-to-action, and ad modifiers.
Customized Ad Design: Our team creates customized ad visuals using Canva to make your ads engaging and visually appealing, increasing the chances of clicks and conversions.
Competitive Analysis and Continuous Testing: We monitor your competitors’ strategies and conduct continuous testing of various ad elements. This approach allows us to refine your ad strategy based on data-driven insights.
Full Funnel Optimization and Bidding Strategy: We optimize all aspects of your marketing funnel, from ads and landing pages to checkout pages and backend marketing. Our effective bidding strategies ensure your ad spend is used most profitively.
Psychological Triggers: We incorporate psychological principles such as reciprocity, scarcity, emotion, and consistency in your ads. These triggers resonate with your target audience and inspire them to take action.
Performance-Based Pricing: Our pricing model is directly tied to your success. We charge a 4% commission on the revenue per item sold using our strategy, ensuring our goals are aligned with yours.
In an ever-evolving digital landscape, it is crucial to align your business with a marketing partner that understands your needs and can deliver results. At Red Door Marketing Co, we pride ourselves on being that partner for contractors across the nation. Our expert services are designed to empower your business with a robust online presence, enhanced user engagement, and increased lead conversions.
If you are ready to experience the difference that a professional, data-driven, and client-focused approach can make for your business, we invite you to take the next step towards growth. Set up a call with us today, and let’s ignite the spark for your business success. Your journey towards outstanding online visibility and customer engagement starts here.